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Brilliant to meet the Google mentors assigned to #TeamApplaud. Big thanks to Mario, Jelle and Shivansh Pratap for taking the time out to lend their expertise and guidance.

Their experience in Google Ads, YouTube advertising and application growth will be invaluable in lowering Applaud's CAC and increasing the conversion rate of our marketing efforts.

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult. 

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