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It was fantastic for Applaud to be awarded the Feasibility Grant covering 50% of the company's expenditure on development. This enabled us to receive brilliant mentorship from Patrick Monaghan, Product Director of Phorest Salon Software (a market leading bookings management business), as well as invest in completing our platform and establish a competitive edge.

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult. 

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